Corona has also employed stop-motion techniques before, exploring quality and craft in this impressive 2019 campaign. The brand's other recent initiatives of note include its Clio Sports Award-winning "Match of Ages" and an "all-natural" beach bar for World Oceans Day. "This was special and magical, just what we needed."Ĭorona will extend Sunbrew to the U.K., Europe, South America and Asia in coming months.
(You know, there should be a branded island for that.)Īs for the music, "'Here Comes the Sun' would’ve been a much easier and straight forward choice, but a more obvious one," says Cassis. It's a poetic approach that never overpromises, an invitation to unwind, feel the warm breeze on your face and enjoy existence for a while. "At first it was a difficult sell for such an important launch. In their latest round of commercials, Devin Booker has teamed up with the legendary Snoop Dogg and three fellow players to chill by the beach. "We chose Juan Cabral with the script half baked, so he could come and have the freedom to take it where he wanted and make it better, more beautiful and more memorable," David CCO Pancho Cassis tells Muse. CORONA beer commercials have recently been urging customers to live their lives to the fullest. His frames shimmer with suitably sunny, slightly surreal images of turtles, palm fronds and hermit crabs. In the spot, Cabral-who helmed iconic ads such as Cadbury's "Gorilla" and Sony Bravia's "Balls"-depicts a welcome respite from anxiety. The 30-second spot opens with a tropical scene at nightfall tall palm trees along the shore paint a picture of seaside serenity.
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His team persisted through rigorous research and development, "providing a unique opportunity in the market," Weaver says. The iconic Corona Extra holiday commercial, ‘O Tannenpalm,’ is the beer industry’s longest continually running TV spot and one of the longest-running holiday advertisements of all time. "The journey was not easy, as Vitamin D is sensitive to oxygen and light, and not easily soluble in water," notes AB InBev global VP of innovation Brad Weaver. Sunbrew's introduction this week feels well-timed, as folks seek zero-alcohol alternatives during Dry January. In Print Form, Coronas a Moonstruck Experience This simple piece by Corona is a nice demonstration of why the nations favourite beer import should be seen. "The feeling of the sun is one of the things that people love most about the outdoors, and Corona is always innovating to remind them of that feeling."ĭavid brought the notion of a zero-alcohol Vitamin D brew to AB InBev nearly three years ago, and assisted in virtually all aspects of development, from taste formulation to product design and marketing strategy. Discover 81 commercial properties for lease including offices, retail and industrial. In this years’ installment of the “La Vida Más Fina” platform we are adding new layers to what it means to put things in perspective and to seize the moment - something we can all have more of."Corona embraces the outdoors in everything we do, because we believe that outside is where people best disconnect and relax," says global brand VP Felipe Ambra. Commercial real estate properties for lease and sale in Corona, CA.
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We can’t wait for fans of the brand to experience the new work, starting with our :30 spot entitled Phone that will debut during this year’s Oscar’s broadcast.”Ĭarlos Alija and Laura Sampedro, executive creative directors, MullenLowe Los Angeles, comment: “Teaming up with creative minds like Snoop, Andy, and director Neil Brennan has been a master class in comedic timing, self-editing, and how to wear a robe in style. Together they remind us that despite all the distractions and chaos in today’s world, most of us know the finest life is all about the simplest things. Enter Andy Samberg, paired with our Corona ambassador Snoop Dogg, an icon who epitomizes chill. Now, we’re introducing the next chapter with a new character who represents the part of us that struggles to relax and enjoy. For example, for one scenario, we photographed Snoop sitting in a chair, holding a Corona beer bottle, Joao explains. Says Ryan Anderson, director of marketing, Corona Beers Family, Constellation Brands: “Two years ago, we launched the La Vida Más Fina campaign to help people feel, laugh, and inspire them to find the good in life. So, he’s bringing friend and high-energy comedian Andy Samberg to the beach in the name of helping Andy slow down, kick back and resist the urge to spontaneously rap. Search Corona, CA commercial real estate for lease or sale by space availability, square footage or lease rate. In this year’s first iteration of Corona’s 'La Vida Más Fina' campaign from MullenLowe LA, simply titled 'Phone', Snoop isn’t just preaching his fine life wisdom, he’s teaching it. Don’t we all wish we could live life as relaxed and carefree as a Corona sipping, silk robe wearing Snoop Dogg would?
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